Marketing Degree Programs

Graduate programs

MBA degree with a focus in marketing

Graduate students pursuing an MBA degree may have a focus area in marketing. Focus areas are informal collections of courses that fit a student's educational goals and are often aligned with functional area specialties. Students may choose a focus area within the 21 hours of electives, but are not required to do so.

For further details and course information, view the graduate degree programs. For admission information, view the UT Dallas Course Catalog.

Doctoral programs

Ph.D. program in Management Science with concentration in marketing

The Ph.D. degree in Management Science provides the opportunity to conduct research in a functional business area and contribute intellectual content or professional practice in that field. The course of study for the Ph.D. degree program consists of three phases:

• Attaining a background in business concepts

• Requirements for doctoral proficiency

• Dissertation

The purpose of the Ph.D. program in Management Science with a marketing major is to train researchers to deal with the most advanced issues, both theoretical and applied, in the field of marketing. Marketing science is an approach to marketing characterized by an analytical orientation, usually quantitative, that is strongly rooted in applications. It is also applied and scientific because marketing decisions cannot be improved without knowledge of the behavior, management or buyer. Universities, as well as major companies with a marketing orientation, aggressively recruit Ph.D.s with strong theoretical and research training in marketing.

For further details and course information, view graduate degree programs. For admission details, view the UT Dallas Course Catalog.