Marketing Concentration

Overview

The purpose of the Ph.D. Program in Management Science with a marketing major is to train researchers capable of dealing with the most advanced issues, both theoretical and applied, in the field of marketing. Universities, as well as major companies with marketing orientation, aggressively recruit Ph.D.'s with strong theoretical and research training in marketing. Graduates receive rigorous training in disciplinary areas and research methodology. They are taught the various research streams in marketing and trained to develop a research specialization and have a clear perspective on management issues.

Admission

Students who apply to the program should have at least a bachelor's degree from an accredited university; students with advanced degrees are especially encouraged to apply. Admission is based on grades, graduate examination test scores, letters of reference (at least three with two from academic references), business and professional experience and a written statement of objectives. Applications for admission should be addressed to the UT Dallas Admissions Office.

Degree Requirements

The degree requirements for the Ph.D. degree in Management Science with a marketing major consist of three phases. Phase I includes master's-level coursework that all doctoral students must have completed before graduation. Phase II consists of doctoral work students complete to help them pass the written and oral examinations, as well as research methodology and elective courses necessary to conduct research in the students' areas of specialization. Phase III is the dissertation stage, which assumes all coursework and examinations have been completed. Students must complete at least 90 semester hours of approved graduate work before a degree may be conferred.