Catalog Description:

An exposition of the theoretical perspectives of consumer behavior. Study of psychological, sociological, and anthropological findings with reference to consumer decision-making. Prerequisite: MKT 6301 or consent of instructor. (3 semester hours)

Instructor:

Abhijit Biswas

Email: abiswas@utdallas.edu
Web page: http://som.utdallas.edu/faculty/faculty_biswas.htm

Course Materials:

 Please, refer to the MBS Direct Bookstore or Off-Campus Books for information on texts needed for this course.

Proctored Exam:  Yes

Syllabus: View course syllabus in UTD Syllabus Repository