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Advisory Councils

Introduction to Marketing Management (MKT6301)

Course Description:

Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions.

Instructor:

Nanda Kumar

Email: nkumar@utdallas.edu
Web page: http://som.utdallas.edu/faculty/faculty_rao.htm

Course Materials:

Please, refer to the MBS Direct Bookstore or Off-Campus Books for information on texts needed for this course.

Text:

Cases :

Proctored Exam:

Syllabus: