Pricing (MKT6336.0G1)
Catalog Description:
Techniques to price durable goods, packaged goods and services. Topics include: perceived value pricing, bundling, price discrimination, product-line pricing, dynamic pricing over the products' life-cycle, pricing through the marketing channel, and competitive pricing. In addition to microeconomic approaches to pricing, behavioral approaches to pricing will also be covered. Pricing decisions will be analyzed using spreadsheet analysis. Prerequisites: MKT6301 or consent of instructor.
Instructor:
Ram Rao
Email:
rrao@utdallas.edu
Web page:
http://som.utdallas.edu/faculty/faculty_rao.htm
Course Materials:
Please, refer to the MBS Direct Bookstore or Off-Campus Books for information on texts needed for this course.
Proctored Exam: Yes
Syllabus: View course syllabus in UTD Syllabus Repository